portfolio > non-profit > Canadian Book Publishers’ Council
The objective of this campaign, which included these transit ads, transit shelter and mall posters, and radio, was to remind adolescents, without preaching, that reading is an exciting alternative to other forms of entertainment. Wordplay and bright colour were combined with strong visual references to other amusements, substituting a book as the only prop.

Libraries and schools were not originally targeted as locations for the campaign, but many librarians and teachers requested copies of the posters.

client: Canadian Book Publishers’ Council
writing: David Wyman
photography: Yuri Dojc