portfolio. > corporate..>.The Adelaide Club
The Adelaide Club is a
premium fitness club in
downtown Toronto. In four
years, we reversed a
seven-year decline and
helped push membership
up very near capacity. The
campaign chose to disarm
the target group with a
humorous approach, then
inform. Media selected
were lifestyle magazine,
and transit and
concourse/mall posters.


client: Coyote Marketing Group
copywriting: Heather Chisvin
photography: Derek Smith
digital retouching: Ron Giddings